Leadership Team

Adam Park became CEO of Softdocs in 2021, bringing more than 25 years of leadership experience in education and public sector technology. A mission-driven leader, Adam is passionate about empowering the institutions that serve our communities and leads Softdocs with a clear focus: helping students and constituents thrive.

Before joining Softdocs, Adam served as Chief Revenue Officer at TargetX, a leading CRM provider helping hundreds of colleges and universities achieve their enrollment and student success goals. Earlier in his career, he held senior leadership roles across sales, client services, and operations at organizations such as Liaison International, Embark.com, and The Princeton Review, where he partnered with K-12 districts nationwide to improve student outcomes.

A career highlight for Adam was helping to launch Beyond 12, a national nonprofit that supports thousands of underserved students in succeeding at college. Today, Beyond 12 is recognized as one of the country’s top social impact organizations.

Adam earned his bachelor’s degree in Mass Communications with highest honors from the University of California, Berkeley, and his master's from Stanford Graduate School of Business.

Adam earned a master’s degree from the Stanford Graduate School of Business as a Sloan Fellow and graduated with highest honors from the University of California, Berkeley with a bachelor’s degree in Mass Communications.

As Chief Operating Officer, Steve Johnston leads Softdocs’ product, engineering, cloud, professional services, and support teams. Steve optimizes Softdocs’ efforts in this role to provide highly adaptable, valuable, and cost-effective products and services that lead to ideal client outcomes.

Steve is responsible for ensuring that the Softdocs’ teams provide highly responsive and efficient world-class services and support. At the same time, the product and cloud offerings are best-in-breed offerings that secure customer data and accelerate customer success with Softdocs.

Steve has more than 20 years of experience leading a variety of services, support, cloud, and client success teams for technology companies.

As Chief Product & Strategy Officer, Scott Craig brings over 20 years of experience in the content services space for higher education, government, financial services and healthcare. Scott is passionate about delivering software that helps organizations achieve exceptional results.

Prior to Softdocs, Scott was the VP of Product Management at Hyland, a leading content services provider. Throughout his career, Scott has held senior leadership positions across product management, engineering, mergers and acquisitions, strategic planning and agile delivery at leading companies such as Perceptive Software, Primedia Business and Atwood Publishing.

Scott is a governing board member at Platte River Academy where he has led strategic campus planning, preschool expansion and a free school lunch program. He is also active in hunger prevention organizations like Hunger Free Colorado.

As the Senior Vice President of Engineering and Cloud Operations, Andrea Link strives to achieve Softdocs’ mission to eliminate technology barriers so schools can transform student lives. She is a passionate advocate for building products that customers love to use, which requires a team of innovators and critical thinkers who understand and empathize with product users. The result is intuitive, modern, scalable products. Andrea champions transparency, alignment, and empowerment across the organization by adapting agile processes through feedback and metrics.

Andrea has more than a decade of higher education experience, most notably serving the last eleven years at DIGARC, a company focused on connected, integrated curriculum for higher education. She started as a product manager who conceptualized, designed, and launched DIGARC’s second product, Curriculog, a curriculum process, and workflow engine, and served for nearly two years as the vice president of product development, where she built a SaaS product portfolio and a collaborative product and engineering team through scaled agile.

Andrea recharges her batteries through cooking, writing, and traveling with her husband and daughter. She especially enjoys adventures through the United States National Park System and recently completed an exhilarating climb to the summit of Angel’s Landing in Zion National Park. If you are unfamiliar with this hike, look it up.

Kevin Potts is an accomplished global marketing executive with over two decades of leadership in ECM, enterprise SaaS, and regulated industries. Before joining Softdocs in 2024, Kevin served in CMO and VP roles at ValGenesis, DocuWare, Oracle, Lexmark, and Perceptive Software. He has led brand transformations, scaled inbound engines, and driven international go-to-market strategies for companies in all different growth stages. Kevin excels in sales enablement, product marketing, ABM, and building high-performance teams across continents and leads with a dual mindset of creative excellence and analytical detail. He is based in Savannah, Georgia.

As the Vice President of Strategic Growth and Operations, Abe provides leadership for Softdocs’ sales, revenue operations, and IT teams. Abe is passionate about education and the latest in technology – specifically about how the two intersect in a game-changing way for campuses and their missions.

Abe has nearly 20 years of experience in education, both on-campus and in education technology. He joins Softdocs after six years with Liaison International via their acquisition of TargetX. At Liaison, Abe achieved record growth within new business for US and international clients while leading sales operations and serving as the chief technical architect for the sales and client success teams.

In his downtime, Abe is an avid global traveler and sociocultural anthropologist who avoids middle seats on airplanes at all costs.

As the Softdocs head of finance and controller, Andrea Robinson is responsible for all the company’s financial functions, including accounting, audit, financial reporting, and management of our finance teams.

Andrea brings over a decade of financial leadership and most recently served as director and controller at Caring.com, a leading online platform for connecting families with resources to care for their aging family members. Outside of her workday, Andrea enjoys spending time with her husband and their three dogs. She especially enjoys traveling and visiting family and friends. Andrea is based in Charlotte, North Carolina, and holds a bachelor’s degree in accounting from Bryant University and a master’s degree in accounting from Southern New Hampshire University.

As Vice President of Client Services, Benji Whitney provides leadership for Softdocs’s professional services team. In this role, Benji optimizes Softdocs’s services delivery model to provide ideal experiences for our clients as they implement our solutions within their organizations.

Benji is responsible for ensuring that the Softdocs’s professional services team provides world-class project delivery services to ensure our clients achieve maximum value from their solution(s).

Benji has over 20 years of IT experience in several areas including consulting and research & development. His diverse career has included stints at small companies and larger organizations, such as IBM and H&R Block, and includes over ten years of ECM focus.

As Vice President of Employee Success, Christie Williams brings a strategic, people-first, approach to the growth and success of our team. Through supporting a strong corporate culture and strengthening our total benefits and rewards, Christie is continuing to drive forward Softdocs’ legacy as a best place to work.

Prior to Softdocs, Christie managed people operations and development in roles across several sectors, including tech startups, entrepreneurial communities, and even wastewater treatment! Christie enjoys digging into data and trends to find the best support for the team, and develops operational processes to enable the team to perform the best work of their careers. Christie also enjoys curating inclusive communities in high-growth, high-impact organizations.

In her time away from the office, Christie enjoys relaxing with her husband and two teen daughters, as well as their three dogs. Christie is an advocate for mental and behavioral health. She’s also a strong supporter of the traditional music community. Be sure to ask her for a podcast recommendation!

Billy joined Softdocs part-time in 2010 and became full-time in 2012 after graduating from the University of South Carolina. He has worked primarily as a member of the professional services team prior to helping create and lead our Client Success team in 2021.

As VP of Client Success, Billy provides leadership for Softdocs’s Client Success vision and strategy, while also being responsible for driving growth through client renewals and expansions. Billy oversees Softdocs’s work to build relationships with our clients, helping us understand how they define success and ensuring the voice of the client is present in every discussion and decision we make.

Prior to joining Softdocs, Billy served as a Legislative Aide in the South Carolina House of Representatives and upon his election in 2014 served as a South Carolina County Council Member.  He lives outside of Savannah, GA with his wife and dog and outside of work Billy enjoys being outdoors, traveling, and slowly sipping fine bourbons.

As the Vice President of Sales Engineering & Demand Generation at Softdocs, Vince brings close to 20 years of experience in the Enterprise Content Management (ECM) space. Promoted to his current role in 2024, Vince is responsible for leading a high-performing team of Sales Engineers, ensuring they deliver top-tier solutions that meet client needs. Vince first joined Softdocs in 2017 as the company’s inaugural Sales Engineer, a role in which he quickly demonstrated his technical expertise and a track record of growing sales by delivering product demonstrations that directly address client pain points and objectives.

Vince’s career includes key sales roles at both Alfresco and Perceptive Software (now owned by Hyland Software), where he worked with enterprise clients to implement custom ECM solutions that drove business results. His focus on technical sales, product demonstrations, and long-term client relationships has established him as a trusted leader in the industry.

Residing in Wellington, Florida, Vince enjoys spending his free time golfing, practicing photography, and being with his family.