Adam Park became CEO of Softdocs in 2021, bringing more than 25 years of leadership experience in education and public sector technology. A mission-driven leader, Adam is passionate about empowering the institutions that serve our communities and leads Softdocs with a clear focus: helping students and constituents thrive.
Before joining Softdocs, Adam served as Chief Revenue Officer at TargetX, a leading CRM provider helping hundreds of colleges and universities achieve their enrollment and student success goals. Earlier in his career, he held senior leadership roles across sales, client services, and operations at organizations such as Liaison International, Embark.com, and The Princeton Review, where he partnered with K-12 districts nationwide to improve student outcomes.
A career highlight for Adam was helping to launch Beyond 12, a national nonprofit that supports thousands of underserved students in succeeding at college. Today, Beyond 12 is recognized as one of the country’s top social impact organizations.
Adam earned his bachelor’s degree in Mass Communications with highest honors from the University of California, Berkeley, and his master's from Stanford Graduate School of Business.
Adam earned a master’s degree from the Stanford Graduate School of Business as a Sloan Fellow and graduated with highest honors from the University of California, Berkeley with a bachelor’s degree in Mass Communications.